This autobiographical book from the cofounder of Nike details the birth and rise of the company. Knight begins the story in the 1960s, when he first began importing and selling running shoes out of his bedroom at his parent's house in Oregon. He narrates the events and characters who contributed to Nike in substantive ways all the way through the company's IPO in 1980. Surprisingly, until that IPO, Knight and Nike were operating "on the float," or essentially paycheck to paycheck. Knight writes with eloquent description and apparent honesty, a trademark of his all-around style. It was fun to read about his casual interactions with giants of the sports industry. I did not know anything of Nike's origin beyond its allegiance to Oregon, so this was really fascinating to learn about one of the biggest and most iconic athletic supply companies of our time. Alongside reading the book, I watched the movie Without Limits, which is about Steve Prefontaine and Bill Bowerman (a cofounder of Nike) during their time as athlete and coach at University of Oregon.
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